Shamira Jaffer

Shamira inherited her strong entrepreneurial spirit and interest in international business through her family. These influences are at the core of Shamira’s drive as a successful innovator as seen in the strength of the profitable organizations she has built through the years. As the CEO of Signifi, she has built a team that is pushing the boundaries of Automated Retail .. taking retail technology to the future with her visionary view of the use of robotics and automation.

David Dickson

His background of performance management spans 14 years with industry titans such as Coca-Cola, McDonald’s and Pepsi and produced an in-depth understanding of corporate, retail and B2B environments. From empirical analysis through insightful strategy and smart implementation to revenue building and cost management, David’s influence and leadership make an integral impact on Signifi’s success.

Joey Fleming

Joey has a deep understanding of web-based architecture to object oriented and aspect oriented methodologies and deep experience in building large scale solutions.

His career started 15 years ago when he built complex call center and digital signage solutions. As a key partner at Signifi, Joey manages the team that has designed and built Signifi’s enterprise platform being used across thousands of retail locations. His deep understanding of software architecture, enterprise solutions and low level software has allowed him to innovate and create solutions that keep Signifi’s software solutions at the forefront of the industry.

Razvan Anghelidi

Razvan’s IT career spans two decades and two continents.
Upon completing his BSc in Romania, he undertook progressively challenging assignments in software development, systems programming and network administration. After moving to Canada, he led a team of internal and outsourced QA specialists at a system integrator and software development company.

Razvan has been a significant force with Signifi working closely with the Sales and Development teams as a Business Analyst, then lead the software QA team, and now supervises the QA, deployment and customer service teams.

Committed to your success

We help you drive positive results and R.O.I. over the lifetime of your solution. we genuinely care.


We believe in the future of Automated Retail. We invest in cool innovation to create emotional engagement and maximize your sales.


There is always a better way to empower our retailers and brand partners through technology. It’s our job to innovate and re-invent retail.


Our management, our staff, our customers are diverse. The combined knowledge and views from these cross-cultural backgrounds inspire us to be creative.

Executive Team

diverse, experienced, strategic

Our team is diverse and well experienced, a powerhouse that can unlock opportunities for clients by combining the right strategy and solution at the right time.

Committed To Your Success

We approach every challenge holistically. With best-in-class robotic technology, deep software expertise and a strong retail understanding, our goal is to transform your business and build your brand. When you combine our strengths with our passion for Automated Retail, you will find in us a great partner that is committed to your success.

Signifi Video

Logos of companies using Signifi Solutions Inc. automated retail products.
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Canada Post

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Pricless Surprises


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Powerful Solution


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Our Leadership


“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”




Since Signifis’ inception in 2007, we have designed & engineered solutions to deliver choice, convenience and simplicity through an engaging experience.


Automated Dispensing & Asset Management

We innovate Asset management, automated retail and Loss prevention solutions. Our ambition is quite simply to be the most inspiring and innovative Automated dispensing company on the planet.