Where you place your DVD movie and game rental kiosk is the single most important consideration.

As the owner of a DVD rental or sales kiosk, you want to ensure the optimal location to generate the most revenue; that is, the maximum number of rentals per day. You want to place the self-serve kiosk in a highly visible, well lit location that receives lots of foot traffic every day, all day. Your kiosk will not attract business if it’s tucked away in a location that may be handy for you, but not readily convenient for your customers.

If you’ve been following our recent blog posts, you’ll know our resounding recommendation is OUTDOORS. You just can’t beat a weather-protected outdoor kiosk for the visibility, customer convenience and drive-by exposure. But if an exterior placement is just not feasible, here are some really good locations to consider within your store:

• The 4th wall
• Next to the ATM machine
• Near the lottery station
• By the courier or postal services kiosk
• In a direct sightline from the main entrance, either when entering or exiting
• Adjacent to wherever customers regularly and patiently wait in line, for example, a sandwich deli counter
• In a lobby or vestibule
• And importantly, Outdoors, near the main entrance

Because a credit card is required to check out, be sure your kiosks are situated where customers feel comfortable and secure using one. Kiosks with two or more self-serve touchscreens will require access from more than one side. Customers using the DVD kiosk should also not be in a spot where they risk blocking traffic. Most people won’t spend long browsing movie selections if they believe they are in the way of other customers. You want the customers’ experience to be comfortable and not rush them into making or limiting their selections.

If a high-traffic area is just not available, certain lower-traffic but high-value areas can also result in your DVD Kiosk generating significant revenues. Think of a location where patrons wait patiently in line, for example, at the deli or sandwich counter. They can watch movie trailers and other promotional advertising (like a deli product upsell!) while waiting their turn. A shopper waiting for her prescription… a diner waiting for his take-out order… customers in line at the checkout lane… Not only will the kiosk and its digital LCD screen plant the idea of renting a movie or game, it will reduce customers’ perceived wait time.