There was a time when it was easy to segment your entertainment market. In the sixties, all of North American would have their Sunday-night TVs tuned to Ed Sullivan at 8 pm. In the seventies, those same eyes were glued to the final episode of M*A*S*H. We basically watched what movies and TV shows the networks chose to air, on their schedule. And enjoyed Saturday matinees and date nights at the movies.

Then along came Beta and VHS, VCRs and video rental stores. We started renting movies to view on our own schedules. We got used to selection, convenience and comfort. Fast-forward to DVDs and Blu-Rays, PVRs and digital delivery, streaming and download-on-demand. There’s so much choice and so much opportunity for movie fanatics as well as for those who create and distribute product. The constant? Even more variety and convenience… because we sure love to watch movies.