An attractive, eye-catching DVD Rental kiosk will get attention. The biggest considerations for its success are 1) where it’s placed; 2) how well it can be seen and 3) the volume of consumer traffic it enjoys. How well the LCD screen on every Signifi DVD and Game Rental kiosk is used can also make a huge difference; it’s a real magnet for advertising revenue.

Beyond ensuring you maximize these vital assets, here are 5 additional tactics to bolster your kiosk business:

1. Rally the support of your in-location staff.

The cashiers, managers and merchandisers are in the retail location at all times. They can be your biggest ally in directing customers to your kiosk. So make sure they’re motivated to promote movie rentals, and that they are able to answer basic questions. Incent them with contests and draws for free movies, cool movie posters and discounts, and recognize and reward your strongest supporters.

Marketing materials like bag stuffers, promotional coupons and “Ask Me About A Movie Rental” buttons on staff lapels can go a long way. Demo days with a free first rental will ensure the staff is familiar with the kiosk.

2. Market your location’s products on your LCD advertising screen.

Use your attractive screen to promote daily or weekly specials within your location. It’s a great way to upsell and cross-sell. Candy, snacks, fresh coffee, the deli counter…

3. Seek out local businesses that target the same audiences as you do.

Make your neighbouring merchants aware of the proximity, convenience and many features of your kiosk. Turn them into regular customers and incent them to promote your business to their customers.

You can create mutually beneficial marketing opportunities in several ways:

• promoting product tie-ins like a half-price movie rental with every pizza
• selling bulk half-price rental specials (via a promo code) to merchants to award their clients
• offering special local-rate advertising on your LCD screen
• offering special local-rate advertising through coupons inside your disc cases
• offering special local-rate advertising on your website

4. Take advantage of your disc cases.

Whether it’s a special offer from a local merchant or a random surprise to show your own customer appreciation, people enjoy finding something extra in the DVD case. A special promo code to get your next movie rental free can feel like winning a lottery ticket!

5. Get outside!

There’s something special about helium balloons… they never fail to attract attention. So get creative to find ways to extend your marketing beyond the parking lot and beyond the curb. Weighted flags and banners, sandwich boards, mobile neon-letter sign boards and good old balloons all help to let the world know you’re there.

Beyond your location, bag stuffers and flyers can be posted on local bulletin boards (in grocery stores, community centres, local gyms) or distributed door-to-door within your neighbourhood. Notices of new releases can be strong traffic-drivers.

And of course, there’s your web site and the opportunity to communicate with your customers digitally, with a blog or newsletters.