No business is recession-proof. In challenging economic times, with many consumers deep in debt and struggling to make ends meets, it’s easy to shy away from anything new, different and remotely uncertain.
 
Yet we all know from lessons in history that some of the greatest ideas and some highly successful businesses were born during depression-era and recession environments. So don’t let a European financial crisis or shaky markets or overblown real estate distract you from your business resolutions.
 
For an entrepreneur with start-small business aspirations, there’s never really an ideal time to launch. A purse string-tightened time frame can be as relevant as a prosperous, market-saturated era. What matters is how attractive your product seems to your target audience, how environment-relevant it is, and how agile you make your operation.

A DVD Rental kiosk can really fit the bill. And here’s why:
 
1. Overhead and Fixed Costs
The last thing you need is the commitment to a long-term lease and real estate rental. Particularly within the retail, service and B2C verticals, you need to find a way to serve your customers without expensive retail or office space. The best DVD and Game Rental Kiosk on the market has a total foot print of 2 ft. sq.   And, unlike brick and mortar, the greatest advantage is that if the location doesn’t work… you can move the kiosk!
 
2. Staffing
Running a business generally entails the headaches of how to find and hire staff, how to effectively train them, how to motivate, reward and retain them, and yes, how to pay them. Even depending on family members can disappoint. A great entry-level business opportunity is one where the only person you need to count on is yourself. With a Signifi DVD Rental Kiosk, after the installation, this business can be run with minimal time investment.
 
3. Dependability
Who wouldn’t want a business that can consistently generate revenue, that operates 24/7 with or without you, is self service and that can be monitored  remotely? All characteristics that make a DVD rental kiosk a smart choice.
 
4. Life’s Little Indulgences
We hear it all the time: cash-strapped consumers may need to cut back, but we’re not going to accept extreme austerity and sacrifice. A tube of lipstick, a gourmet coffee, a chocolate bar, a bottle of wine… who does not relish a small luxury? While we may no longer be able to justify $60 for a movie matinee with the kids or $100 for a date night out with popcorn and a sitter, today’s consumer will not think twice about spending less than $5 for a DVD rentals and a bag of chips.
 
2012: isn’t it time you explored a new business adventure that’s as close to recession-proof as you can get? The category is becoming quite popular and quite competitive, but there is still room for smart entrepreneurs to establish themselves and settle in for a long-term engagement.